We are uniquely positioned to support businesses across the full spectrum of their development, from initial entrepreneurial ventures and scaling SMEs to complex mature organizations.
Our diverse team of seasoned professionals leverages extensive industry experience to deliver innovative, tailored solutions that make a tangible difference to your business's success.
We undertake to commit to this assignment a team of suitably qualified executives and senior staff. The assigned team possesses the expertise and relevant experience to provide you with a first-class service. The team possesses high experience in the areas of Management Consultancy Services, Accounting, Taxation and Auditing in different sectors. The team will be assisted by a selected number of qualified accountants and consultants providing their services at the highest level of quality.
Mr. Ali Al-Obaid
Managing Partner & CEO
Executive Profile .. Ali Al-Obaid is an accomplished entrepreneur and executive leader with over 12 years of experience in project management, business development, and industrial ventures. As the Founder and CEO of SAHD, he leads the company’s mission of delivering specialized financial and administrative services to businesses across Saudi Arabia.
He began his career at the Saudi Electricity Company, where he served as a Project Manager (2011–2023). During this time, Ali gained extensive expertise in managing large-scale projects, overseeing cross-functional teams, and driving operational excellence in complex environments. In addition to SAHD, Ali is the founder of two successful ventures :
– Food Source Factory – a food manufacturing facility serving the growing FMCG sector.
– SYMA Trading Co. – a business dedicated to launching and managing innovative restaurant brands in Saudi Arabia.
Ali is recognized for his strategic vision, hands-on leadership, and entrepreneurial mindset, with a strong focus on building sustainable, customer-centric businesses.
Professional Affiliations ..
– Bachelor’s Degree in Business Administration.
– Diploma in Electronics.
– Active contributor to Saudi Arabia’s entrepreneurial and SME development ecosystem.
Mr. Amr Hafez
Partner Management & Consultancy Services (MCS).
Executive Profile .. Mr. Amr is the Partner in charge of management consultancy and corporate finance advisory services of SAHD. He has extensive combined experience in conducting audit and corporate finance assignments for both local and multinational organizations. In addition to his experience in auditing and business advisory services provided for a broad range of clients and extensive experience in rendering audit and advisory services to a wide variety of industries ensuring that the team’s implementation is set at the high-quality standard expected from an international professional firm.
Professional Affiliations ..
– Bachelor of Commerce (Accounting), Cairo University).
– Certified Public Accountant (CPA) – Candidate.
– Member of the general financial association.
– Member of Arabian accountants and auditors’ association.
Professional Profile ..
– He has managed large-scale advisory engagements to have wide range of experience in the financial due diligence service in various fields including but not limited to the Industrial Market, Agriculture, Real-Estate, Investment Properties, FMCG, Retail, Financial Services.
– Education and Industrial Markets. His work concentrated over Egypt and Middle East.
– He has led teams through planning, execution and conclusion stages of varied special nature engagements, statutory audits, internal audit assignments, validation of financial reporting packages and other advisory services for leading clients.
– Served as Financial Director for multiple entities in Saudi Arabia and Egypt, leading financial operations for prominent brands.
– Drives full financial transformation, including ERP implementation, governance frameworks, process optimization, and internal controls.
– Led ERP financial module implementations, enhancing automation, transparency, and accuracy in financial reporting.
– Builds and maintains strong, long-term client relationships, delivering high-value advisory and continuous support.
Ms. Yassmen Abou El wafa
Director Management and Consultancy Services (MCS).
Executive Profile .. Mrs. Yassmen is the Director in charge of MCS of SAHD. She has over 20 years of experience specializing in investment analysis and valuation, financial planning and analysis, corporate finance, fixed-income portfolio management, and the structure of Sukuk & Securitization. Her expertise extends across a broad spectrum of sectors, including real estate, manufacturing, education, food and beverage, agribusiness and financial institutions.
Professional Affiliations ..
– Certified Public Accountant (CPA). – Master degree in finance, American University in Cairo (AUC).
– Master degree in Financial Management, Edinburgh Business School.
– Certified Independent Financial Advisory, Financial Regulatory Authority (FRA).
– Certified Professional Trainer (CPT), Council for Islamic Banks and Financial Institutions (CIBAFI).
Professional Profile ..
– Expertise in corporate finance advisory, transaction structuring, and strategic financial planning.
– Proficient in financial model design, review, and analysis to support investment decisions and business planning.
– Conducts feasibility studies and prepares comprehensive business plans aligned with client objectives.
– Leads due diligence engagements for mergers, acquisitions, and strategic investments.
– Specialized in business valuation using DCF, market multiples, and asset-based approaches.
– Drives full financial transformation, including ERP implementation, governance frameworks, process optimization, and internal controls.
– Advises on financial restructuring and capital optimization to enhance business value.
– Manages mergers & acquisitions (M&A) processes, equity and debt capital raising, and transaction execution.
– Provides strategic support for IPO readiness, exit planning, and transaction implementation.
– Experienced in structuring Sukuk & securitization bonds, supporting fundraising initiatives, and executing capital market transactions.
– Builds and maintains strong, long-term client relationships, delivering high-value advisory and continuous support.
Mr. Mohamed Roshdy
Senior Manager Management and Consultancy Services (MCS).
Executive Profile .. Mr. Roshdy is the Senior Manager in Charge of consultancy services of SAHD. He has over 12 years of experience in Assurance and financial Advisory Services including valuation, feasibility studies, diagnostic studies, and due diligence projects carried out for various companies in different fields of business such as industrial, Agribusiness, education, financial institutions and real estate.
Professional Affiliations ..
– Financial Modeling and Valuation Analyst (FMVA) Certificate
– Certified Independent Financial Advisory, Financial Regulatory Authority(FRA)
– Certificate in International Financial Reporting(Cert IFR)
– CFA Level 1 (In progress)
Professional Profile ..
– Expertise in corporate finance advisory, transaction structuring, and strategic financial planning.
– Proficient in financial model design, review, and analysis to support investment decisions and business planning.
– Conducts feasibility studies and prepares comprehensive business plans aligned with client objectives.
– Leads due diligence engagements for mergers, acquisitions, and strategic investments.
– Specialized in business valuation using DCF, market multiples, and asset-based approaches.
– Drives full financial transformation, including ERP implementation, governance frameworks, process optimization, and internal controls. Advises on financial restructuring and capital optimization to enhance business value.
– Manages mergers & acquisitions (M&A) processes, equity and debt capital raising, and transaction execution.
– Provides strategic support for IPO readiness, exit planning, and transaction implementation.
Mr. Ashraf Ibrahim
Director Accounting, Taxation & Zakat Services.
Executive Profile .. Mr. Ashraf Ibrahim is a seasoned finance and tax professional, currently serving as Director of Accounting, Taxation & Zakat Services. He brings a comprehensive background in financial reporting, tax compliance, payroll, and advisory services for both domestic and international clients. Mr. Ibrahim is known for his leadership in structuring high-performance finance teams, managing audits, and developing customized financial systems aligned with IFRS standards. He is also well-versed in cross-border taxation and regulatory frameworks.
Professional Affiliations ..
– Member of the Egyptian Society of Accountants and Auditors
– Member of the Egyptian Society of Taxation
– Certified in Payroll and Income Tax – Ministry of Finance
– Completed CMA Part 1 & 2 (SCADA Center – Old Version)
Professional Profile ..
– Mr. Ashraf Ibrahim leads the Accounting, Taxation, and Zakat Services practice, ensuring the delivery of high-quality, integrated financial solutions to clients. He has extensive experience in managing and overseeing a full suite of accounting services, including setting up accounting systems, designing chart
of accounts, preparing IFRS-compliant financial statements, and developing customized reporting dashboards.
– He also provides strategic support for audit readiness, fixed asset register development, and secondment services for key finance roles such as accountants, finance managers, and CFOs.
– In the domain of taxation and zakat, Mr. Ibrahim offers deep expertise in tax planning, compliance, expatriate tax, salary tax, corporate tax, social insurance, e-invoicing implementation, and tax studies. He works with both local and international clients, ensuring full compliance with regulatory requirements
while optimizing financial performance.
– His leadership is distinguished by his ability to bridge operational accounting with strategic tax advisory, delivering end-to-end financial governance and control.
Mr. Tamer Lasheen
Director Internal Audit, Governance & GRC Services.
Executive Profile .. Mr. Tamer is a Director responsible for Internal Audit, Governance, and GRC (Governance, Risk & Compliance) services. He brings over 25 years of experience in corporate governance, internal control frameworks, risk assessment, and regulatory compliance. Tamer has successfully led engagements for a wide range of sectors, including financial services, industrial firms, and large corporations. His work reflects a strong understanding of enterprise risk management, sustainability, and control efficiency, delivering strategic value through robust assurance and oversight functions.
Professional Affiliations ..
– Certified Internal Auditor (CIA) – Institute of Internal Auditors (IIA).
– Member of the Egyptian Society of Accountants and Auditors.
– Member of the Egyptian Society of Taxation.
– Diploma in Corporate Governance & Risk Compliance.
Professional Profile ..
– Leads enterprise-level internal audit engagements with a risk-based approach aligned to regulatory standards and strategic objectives.
– Designs and implements Governance, Risk & Compliance (GRC) frameworks to improve oversight, accountability, and operational transparency.
– Conducts Regulatory and Compliance Arrangements (RCA), including policy reviews, gap assessments, and adherence monitoring.
– Oversees sustainability assessments focused on ESG integration, governance reporting, and organizational readiness.
– Coordinates with boards, audit committees, and executive leadership to deliver independent assurance and actionable insights.
– Supports clients in aligning risk management and compliance with international standards, while embedding control culture across all business units.
– Provides strategic direction on internal control improvement, reporting quality, and compliance with industry regulations.